Taobao.com launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese and other countries’ consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China’s largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch. In addition, the Mobile Taobao App was the No. 1 e-commerce app in China as of the end of March 2015, according to iResearch.